I’ve been promising posts on design work for awhile and today I’d like to share a design project from this past fall. It’s an interesting case study and a good example of my logo design process and how I collaborate with a client to arrive at their best solution.
Process is more important than the finished product, in many ways. A final design is the product of many variables, from client input (or, ahem, the input of many clients) to research and industry knowledge. The list is long. Point being the best solution for a client may not be the stunning logo full of rock-star design mojo, glitter, and unicorn dandruff we envisioned while slaving over our t-squares and rapidograph pens way back in art school. Design is work and that means putting our egos (and portfolios) aside and getting down to the business of creating for (and with) the client.