Recently had lots of fun worked with Luna Lounge & Tiki Bar on their brand and signage. The Tiki Bar just opened in downtown Winston-Salem, so—do not invoke the wrath of the Tiki!— stop by and soak in the awesome Polynesian vibe, check out the outdoor patio and delicious specialty drinks as soon as you can!
Luna Lounge and Tiki Bar
Wed – Sat: 4:00 pm – 2:00 am
701 N. Trade St.
Winston-Salem, North Carolina 27101
When Tristin Miller initially described the project to me, I was intrigued. Five artists interpret the same collection of poems by author Terry Kennedy in book-cover form. Each cover design will be produced as part of a set of hand-bound, limited edition books by a local publishing company. A project full of collaboration, exploring the overlap of art and design, all set in the local creative environment—sign me up!
The group met for a project briefing where Terry and Andrew Saulters of Unicorn Press explained their ideas and the project parameters. There were very few. Terry described some key ideas and imagery in the book including his interest in the New River, an ancient river that runs North to South through North Carolina unlike others in the area. He enjoyed how nature can be counter intuitive and related this to how we discover many things work in unexpected ways when examined closely. We artists were given a copy of Terry’s book, bound in plain black paper, and a deadline for final artwork.
The designer side of my brain was spinning at this point. Terry and Andrew didn’t expect to see concepts, vet artist ideas or provide feedback—either very brave or very insane.
My artist-brain was most excited about the fact the hardcover edition was bound in fabric, something that dovetailed perfectly with my current printing experiments on found-fabrics. Time to go read the book and see what this was all really about.
I’ve been promising posts on design work for awhile and today I’d like to share a design project from this past fall. It’s an interesting case study and a good example of my logo design process and how I collaborate with a client to arrive at their best solution.
Process is more important than the finished product, in many ways. A final design is the product of many variables, from client input (or, ahem, the input of many clients) to research and industry knowledge. The list is long. Point being the best solution for a client may not be the stunning logo full of rock-star design mojo, glitter, and unicorn dandruff we envisioned while slaving over our t-squares and rapidograph pens way back in art school. Design is work and that means putting our egos (and portfolios) aside and getting down to the business of creating for (and with) the client.
Tucked in the Sandhills of North Carolina, Mcleod’s Table Farm has been a working family farm for over 200 years. The farm’s name is both a family name and a reference to the impressive flat-topped mountains of the same name on the Isle of Skye. Currently, their main crop is huge, tasty blueberries.