Tucked in the Sandhills of North Carolina, Mcleod’s Table Farm has been a working family farm for over 200 years. The farm’s name is both a family name and a reference to the impressive flat-topped mountains of the same name on the Isle of Skye. Currently, their main crop is huge, tasty blueberries.
This spring I worked with the family to design a new farm logo inspired by vintage fruit crate labels. The client brought the vintage label idea to the table (Don’t you love great clients with creative ideas!) and also wanted the new design to reflect their family’s rich Scottish heritage as well as the historical farm crops (like tobacco and cotton) and current crops (blueberries and hay).
The final logo is a colorful, modern variation on the vintage label idea. I’m really happy with the way it turned out and I thought I’d share a few snapshots of the process. Scroll down to see a few sketches and colorways for an idea of how the idea developed into the final design.
This project was a prefect way to spend my spring days – dreaming of tasty blueberries and playing with all sorts of wonderful colors. Now I’m working on building a website and blog for the farm, so stay tuned. And don’t forget to look them up for all your blueberry needs this coming summer! Mmmm. Blueberries.