The final color version of the McLeod's Table Farm logo.
Tucked in the Sandhills of North Carolina, Mcleod’s Table Farm has been a working family farm for over 200 years. The farm’s name is both a family name and a reference to the impressive flat-topped mountains of the same name on the Isle of Skye. Currently, their main crop is huge, tasty blueberries.
This spring I worked with the family to design a new farm logo inspired by vintage fruit crate labels. The client brought the vintage label idea to the table (Don’t you love great clients with creative ideas!) and also wanted the new design to reflect their family’s rich Scottish heritage as well as the historical farm crops (like tobacco and cotton) and current crops (blueberries and hay).
The final logo is a colorful, modern variation on the vintage label idea. I’m really happy with the way it turned out and I thought I’d share a few snapshots of the process. Scroll down to see a few sketches and colorways for an idea of how the idea developed into the final design.
Some sketches and rough logo thoughts based on research into vintage labels. The bottom right sketch is a combination of the client's two favorites (top left and bottom left) and what I based the final illustration on, with some tweaking, of course.
A tighter version of the logo, showing color exploration. It's amazing how much color can effect the way we perceive things, isn't it. Each one of these has a different feel because of color.
Because the label design isn't idea for all logo use, I also developed a simplified version of the farm logo. This seal is an alternative to the label version that maintains the brand for smaller applications. Additional versions can be created to feature additional farm crops, as needed.
This project was a prefect way to spend my spring days – dreaming of tasty blueberries and playing with all sorts of wonderful colors. Now I’m working on building a website and blog for the farm, so stay tuned. And don’t forget to look them up for all your blueberry needs this coming summer! Mmmm. Blueberries.
It’s great to see the process….alot of work – I personally like the orange sky with the blue/purple sillhoutte….(the upper left version) Having the seal was a good idea too. Congratulations
wow. really nicely done! Love the logo. love the scottish dude silhouetted in the background, the colors, love it!
Thanks! It was an enjoyable project.